Journey Consultancy to Spearhead Destination Gambia’s 10-Year Tourism Strategy Under World Bank Project
Gambiaj;com – (BANJUL, The Gambia) – Journey Consultancy Firm has been contracted to develop a comprehensive marketing and branding strategy to elevate Destination Gambia’s profile on the global tourism map. The contract, awarded through The Gambia’s Tourism Diversification Resilience Project, marks a significant step toward positioning the country as a premier tourism destination in Africa, a sector that plays a critical role in The Gambia’s socio-economic landscape.