Gambia Port Implements Digital Transformation for Improved Customer Experience

Gambia Ports

The port is undergoing a significant transformation to enhance customer experience by embracing digitalization across its operations. One of the key initiatives in this transformation is the implementation of the Shore Handling Revenue Collection System, a web-based IT platform aimed at digitizing processes involved in clearing containerized goods from the ports.

Since its introduction, the Shore Handling Revenue Collection System has significantly improved transparency and revenue generation. It has streamlined the revenue collection process, making it more efficient and less prone to errors. Additionally, the system has enhanced the overall customer experience by providing a more user-friendly and transparent platform for handling revenue transactions.

Another critical component of the digital transformation at the port is the introduction of the Electronic Delivery Order (eDO) system. This system allows customers involved in container clearing to receive a copy of their Delivery Orders (DOs) directly in their emails after being generated electronically by the shipping lines. Customers will no longer be required to print and bring physical copies of their DOs for the clearing process, reducing the reliance on paper transactions.

The implementation of these digital initiatives marks a significant step forward in the port’s efforts to modernize its operations and improve customer service. By embracing digitalization, the port aims to enhance efficiency, transparency, and convenience for its customers, ultimately leading to a more favorable customer experience.

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