Gambiaj.com – (DAKAR, Senegal) – In a departure from previous administrations, Senegal’s current government has opted for local expertise to drive its ambitious economic revival plan. According to Africa Intelligence, the consulting firm called “Performance“, that is assisting Bassirou Diomaye Faye since April 2024, was the one selected to support the government in developing Monday’s published transformative economic strategy titled “Senegal 2050.”
The new plan seeks to reinvigorate growth amid pressing financial challenges and ahead of the November 17 legislative elections.
Beyond electoral considerations, the unveiling of this strategy is intended to reassure international financial institutions and address tensions with certain lenders, including the International Monetary Fund (IMF) Africa Intelligence has revealed.
Senegalese consulting firm Performance, formerly known as Performance Management Consulting, was founded by Victor Ndiaye and has operated across Africa since 1995. Known for its work with public and private sector clients, Performance notably developed the Gabonese Emerging Gabon Strategic Plan (PSGE) in 2010 for the then-government of Ali Bongo.
While other firms, including British consultancy KPMG, expressed interest in assisting with the plan, Performance was chosen without a formal tender. This move signifies a clear shift from former President Macky Sall’s administration, which relied on the American firm McKinsey for its flagship Emerging Senegal Plan (PSE).
Victor Ndiaye’s success in securing the project has been partly attributed to the support of influential businessman and architect Pierre Goudiaby Atepa, a longstanding ally of Prime Minister Ousmane Sonko.
Atepa, who accompanied Faye on a recent mission to China for the Forum on China-Africa Cooperation (FOCAC), chairs the Senegalese Investors Club, where Ndiaye serves as vice-president. In a statement, Performance acknowledged its involvement with the Senegalese government, emphasizing that it acted “in a patriotic and spontaneous manner” rather than under a formal contract.
