Gambiaj.com – (Rabat, Morocco) – The Gambia’s Economic Promotion Week in Morocco commenced this Monday in Rabat, marking a significant step in the efforts to enhance economic cooperation between the two nations. The initiative, organized by the Moroccan Agency for International Cooperation (AMCI) in collaboration with several key Moroccan economic entities, aims to spotlight The Gambia’s economic potential and foster mutually beneficial business partnerships with Moroccan counterparts.

The week-long event, running from September 9 to 13, is part of a broader strategy by Morocco’s Ministry of Foreign Affairs, African Cooperation, and Moroccan Expatriates to bolster the country’s economic diplomacy across Africa. This initiative aligns with Morocco’s vision to expand its influence and investment in the continent, leveraging strategic partnerships with various African nations.

Key Players and Strategic Partnerships

At the heart of this initiative are Morocco’s leading economic institutions, including the General Confederation of Moroccan Enterprises (CGEM), the Professional Group of Moroccan Banks (GPBM), Casablanca Finance City (CFC), and the Moroccan Agency for the Development of Investments and Exports (AMDIE). These entities, known for their extensive networks and influence, play a pivotal role in Morocco’s economic landscape, particularly in facilitating international trade and investment.

The launch event was highlighted by a crucial meeting at the AMCI headquarters between Mohamed Methqal, the Ambassador and Director General of AMCI, and a large economic delegation from The Gambia. This delegation, led by Abdoulie T.B. Jarra, Secretary General in the Office of the President of the Republic of The Gambia, includes key figures such as Ousainou Sheikh Senghore, Director General of the Gambia Investment and Export Promotion Agency (GIEPA), and Sarata Conateh, Director General of the Gambia Chamber of Commerce and Industry (GCCI), among other senior officials from both the public and private sectors.

Promoting Gambia’s Economic Potential

The promotion week features a series of events and meetings in Rabat, Casablanca, and Dakhla, where Gambian representatives will engage with Moroccan public institutions, private economic operators, sectoral federations, and the Regional Investment Center (CRI) of Dakhla. These interactions are designed to explore investment opportunities, share best practices, and establish strong business connections across various sectors, including finance, trade, and infrastructure.

Casablanca Finance City, a key partner in this initiative, plays a significant role in linking Gambian businesses with Morocco’s thriving financial ecosystem. The city is renowned as a major hub for investment in Africa, offering a strategic gateway for businesses looking to expand across the continent.

Strengthening Bilateral Relations

The Economic Promotion Week is not only about promoting The Gambia’s economic strengths but also about reinforcing the longstanding ties between the two countries. Morocco and The Gambia share a history of cooperation, particularly in areas such as education, health, and infrastructure development. This event is seen as a natural progression in their relationship, focusing now on deepening economic ties and creating sustainable business partnerships.

In his address, Abdoulie T.B. Jarra emphasized the importance of such initiatives in driving economic growth and development. He highlighted The Gambia’s readiness to work closely with Moroccan counterparts to create a conducive environment for investment and trade, which he believes will be mutually beneficial.

Looking Ahead

As the Economic Promotion Week progresses, the focus will remain on identifying concrete areas for collaboration and investment. The Gambian delegation is expected to explore opportunities in sectors such as agriculture, tourism, renewable energy, and manufacturing, which are seen as key drivers of The Gambia’s economic growth.

The success of this initiative could pave the way for future collaborations, not only between Morocco and The Gambia but also as part of Morocco’s broader strategy to strengthen economic ties with other African nations. By fostering such partnerships, both countries aim to achieve shared prosperity and contribute to the overall development of the African continent.