Gambiaj.com – (BANJUL, The Gambia) – The Government of The Republic of The Gambia, in partnership with the Commonwealth Secretariat, has launched a series of digital platforms aimed at transforming the nation’s trade, tourism, and investment sectors.

The official launch event, held at the Sir Dawda Kairaba Jawara International Conference Centre (SDKJICC) in Bijilo, marks a significant milestone in The Gambia’s digital and economic transformation journey. The newly unveiled platforms include the Gambia E-Market Platform, Gamlumo, the Gambia Export Promotion Video, and the Tourism Destination Video.

These initiatives are key components of The Gambia’s National Export Strategy (2021-2025), designed to position the country as a dynamic and competitive player in the global marketplace.

The development of these digital tools was facilitated through the technical assistance and support of the Commonwealth Secretariat’s Trade and Competitiveness Team, showcasing a robust partnership aimed at advancing The Gambia’s economic growth and international presence.

In a recorded message, Commonwealth Secretary-General Rt Hon Patricia Scotland KC emphasized the transformative impact of the new digital platforms:

“Today marks a pivotal moment in The Republic of The Gambia’s journey towards economic prosperity and global recognition. These initiatives are not just digital tools; they are gateways to opportunities that transcend physical boundaries, especially for women-led businesses which make up a significant portion of The Gambia’s small and medium-sized enterprises.”

Secretary-General Scotland highlighted the Commonwealth’s unwavering support in enhancing The Gambia’s digital trade capabilities and brand image, underscoring the role of e-commerce in fostering economic resilience and empowerment.

Hon. Baboucarr O. Joof, Minister of Trade, Industry, Regional Integration, and Employment for The Gambia, stressed the importance of the initiative in his remarks:

“The launch of the Gambia E-Commerce Platform is a testament to our dedication to digitalisation. This platform will enable Gambian businesses to reach global markets more efficiently, enhancing their competitiveness and driving economic growth.”

He also acknowledged the critical role of international partners, including the Commonwealth and the African Development Bank (AfDB), in bringing these initiatives to life and called for continued support in developing and maintaining these platforms.

A live demonstration of the Gambia E-Market Platform, Gamlumo, a digital marketplace empowering Gambian businesses to access global markets, was a highlight of the event. Funded by the Commonwealth, this platform enhances competitiveness and contributes to national economic growth.

Key initiatives showcased included tourism destination video supported by the Commonwealth, this video showcases The Gambia’s rich cultural heritage, natural beauty, and unique attractions, positioning the country as a premier travel destination.

There is also an export promotion video highlighting The Gambia’s diverse, high-quality products, this video aims to boost Gambian exports and open new international market opportunities for local producers.

An investment and exports digital platform is also included. It is funded by the AfDB, this platform provides comprehensive information and resources to investors, streamlining the investment process and enhancing The Gambia’s appeal as an investment destination.

The event was attended by dignitaries including Hon Abdou Jobe, Minister of Tourism & Culture, and Hon Ousman Bah, Minister of Communications & Digital Economy. The signing of a Memorandum of Understanding (MoU) between the Gambia Investment and Export Promotion Agency (GiEPA) and key partners further solidified commitments to the country’s economic advancement.

With the official launch of these platforms, The Republic of The Gambia is poised to embrace a new era of digital transformation, enhancing trade, tourism, and investment opportunities. The Commonwealth Secretariat remains committed to supporting The Gambia in its journey towards a future of shared prosperity and growth.