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Gender Divide in Gambian Tourism – World Bank Report Points to Key Challenges and Opportunities

Gambiaj.com – (BANJUL, The Gambia) – A comprehensive World Bank Gender Assessment has shed light on the significant yet underutilized role of women in The Gambia’s tourism sector. Despite the industry’s potential to be a driving force for women’s economic empowerment, systemic gender disparities and societal challenges continue to hinder progress.

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Journey Consultancy to Spearhead Destination Gambia’s 10-Year Tourism Strategy Under World Bank Project

Gambiaj;com – (BANJUL, The Gambia) – Journey Consultancy Firm has been contracted to develop a comprehensive marketing and branding strategy to elevate Destination Gambia’s profile on the global tourism map. The contract, awarded through The Gambia’s Tourism Diversification Resilience Project, marks a significant step toward positioning the country as a premier tourism destination in Africa, a sector that plays a critical role in The Gambia’s socio-economic landscape.

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